METAXA AEN, Sunshine In A Bottle

Design Creative Director
Visual Arts Creative Director

Head of Business Marketing - New Media Even legends need to grow and change in order to maintain relevance. Metaxa is the legendary cognac label in Greece, possessing a long tradition, unique personality and an inseparable from the greek mnemonic representation history. Re-vamping a legend requires that extra sense of how far to go, what to keep, what to change, and what to add, without erasing its long past. Red approached the task with a combination of boldness and sensitivity, resulting in a true transformation of the brand, referencing its traditional characteristics while making it both relevant and modern. Services provided: brand re-design and packaging brand manual & guidelines for production brand communication & promotion