KYKNOS

Design Creative Direction
Painting & Sculpture Creative Direction
Rodanthi Creative Director, Visual Artist

KYKNOS is a contemporary brand with traditional values. Established in 1915, KYKNOS was the first canning company to begin production in Greece. A truly Greek brand, KYKNOS is an integral part of the country’s culinary tradition & history, with a proud heritage. Red re-designed and restructured the identity and architecture of the KYKNOS brand, drawing inspiration from KYKNOS’ canning history and everyday aesthetics. The design, the naturalistic depiction of the products, the expressive colour palette and the bold ‘old-fashioned’ typography aims to highlight the purity of the products and the ‘Greenness’ of the brand. The products have obtained a truly unique identity, allowing them to gain commercial momentum and to obtain an even more established place in the consumers’ hearts and mind.