Emblem of the Athens 2004 Olympic Games

Everyone's attention will be drawn to this emblem not only before and during the Olympic Games but also for many years to follow. It will forever be part of the history of the Olympics. Juan Antonio Samarang President of the International Olympic Committee The emblem of the Athens 2004 Olympic Games is a simple and timeless olive wreath. Representing Athens and its long athletic history, memory and ethics, the emblem turns into a reminiscent of the 'circle of life'. How to calculate the one that always circulates? The emblem embodies this exact question; it turns into a metaphor of staying with the flow of life. The blue and white colours of the emblem refer to the image of contemporary Greece, the Aegean islands and the Greek light. Through its simplicity it stands for eternity and purity on an international level. • Design of the identity for the Athens 2004 Olympic Games • Design of the emblem • Brand values and philosophy • Brand brochure for the ceremony of the emblem