Nike Lauch Campaing and Fitting | La Rinascente | Milano
Design
Marketing Communication
Interior Design
Communication Design
Lighting Design
Bar Design
Prop Design
Visual Merchandising
Retail Design
Display Design
Architecture & Interior Design
Layout
Technical Drawing
Concept Art
Rendering
Layout Design
Graphic Design
Logo Design
Packaging
Branding
Brand Identity
City Ready is a Nike women collection that was launched simultaneously throughout Europe in September 2018. In Italy, the only store to have it in national exclusive was La Rinascente, and that’s where the physical part of the launch campaign of the product was designed and created. The final result was a structure in iron and purple knurled polycarbonate, with specifically designed hangers.