Umparken im Kopf - Opel Astra

Photography Image Creation CGI Art Direction Look Development
Advertising Art Direction CGI
Visual Arts Art Direction CGI Directing CGI Post-Production

In 2014, Opel launched its national images campaign "Umparken im Kopf" in Germany that should establish the change of the brand. This image was created to demonstrate the change not only in Opels style of communication but in every part and every screw of their products.