yeo skincare

Yeo skincare is a design study that showcases sustainable packaging solutions for the mass market. The brand offers organic products at a medium price point, targeting consumers aged 15 – 40. Contrasts between the bold geometric logo and fine, vintage ingredient illustrations create a striking appearance and strong brand recognition. The illustrations differentiate the individual products at first glance and, in combination with classic elegant serif fonts, convey an apothecary look and feel.