Garnell

Graphic Design Product Design Brand Design Logo Design Communication Design

New logo and corporate identity for Garnell Advisory. They are passionate about sailing. Their name comes in fact from Garthneill, a merchant clipper ship which, in the first years of the 20th century, was transporting a load of lumber from Melbourne to Bunbury, in western Australia. Faced with persistent headwinds, it reversed its course and, after having rounded Cape Horn and the Cape of Good Hope, arrived at its destination in 76 days, having completed a round-the-world voyage. An extreme example of the ability to adapt to adverse conditions and yet achieve one’s objectives.