Roger Sport Brand

Roger Sport is a premium sportswear company based in Zamudio, Basque Country, established since 1990. The brand specializes in customization for teams and recently developed their own commercial wear. The overall design look is simple yet modern with special attention to details. The initial project was to completely redesign the brand identity to make it in line with the modern times. Our team resulted with a simplified yet bolder version of the logo and updated brand colors. Once approved, we created several new applications such as garment tags, outdoor signage and seasonal catalogs. We also developed a custom theme for their company website and e-commerce store. With the new changes implemented, the brand communicates more efficiently with their customers.