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This job expired on 24 Feb, 2020
Advertising Writing Posted on 24 Jan, 2020

Copywriter and Content Creator Specialist (m/w) (KTM - Husqvarna Motorcycles GmbH)

TypeJob, Full time
Career levelIntermediate
LocationMattighofen, Austria
Entry dateJanuary, 2020
Required skills
  • Copywriting
  • Content Creation
  • Journalism
  • Marketing
  • Storytelling


Driven by the passion of over 4000 employees, KTM is the largest European motorcycle manufacturer with a revenue of over €1.5 billion. To this end, we consistently pursue a long-term strategy based on the four pillars of brand, globalization, innovation and employees. That’s why we are looking for new, proactive colleagues to work with us and share this journey. With or without career experience. With or without a university education. With one or two X chromosomes. Because, no matter who you are, in the end, all that matters to us, is what you can do!

As Copywriter and Content Creator Specialist you will join the Husqvarna Motorcycles Global Marketing Communication team and work alongside PR, Media and Communication, as well as coordinating with other functions such as the Digital Manager and asset creators, across the full range of content projects, working on multiple channels and campaigns which support the brand’s goals. The main task is to create content for brand, motorcycles, clothing, accessories, promotions, CRM, social media, website and motorsport.



  • Creating highly engaging content for multiple channel outputs, including digital and social media
  • Copywriting for all internally created marketing assets which primarily include: press releases, press kits, social media, website, CRM newsletters
  • Edit and proofread written pieces before publication
  • Come up with inspiring, innovative ideas, in line with current trends across all channels
  • Collaborate with internal teams to develop clear briefs for projects, creating and distributing marketing copy to advertise the company and products, and execute from concept to completion
  • Conduct keyword research and use SEO guidelines to optimize content
  • Monitor engagement with newsletters, identify customers’ needs and recommend new topics
  • Coordinate with marketing and design teams to select appropriate photography and videos to illustrate and promote articles, newsletters and posts
  • Update website as needed in coordination with the Digital Manager


  • Bachelor´s degree in Marketing, English, Journalism or relevant field
  • 3 to 5 years of experience in Marketing, Journalism, Content Creator, Copywriter or similar role and a Portfolio of published articles
  • Ability to understand and be ready to implement the visions, values and strategies of the brand
  • Storytelling and ability to write, produce and edit quality content
  • Ability to fact-check long-form content pieces, work quickly under pressure and manage deadlines and priorities
  • Excellent MS-Office Knowledge and familiarity with SEO
  • Excellent verbal and written communication, as well as editing skills in English (German, Spanish and other languages are beneficial)


  • The opportunity to help shape the future of Europe’s most successful motorcycle manufacturer
  • The flexitime model allows working time to be organized in blocks, thereby creating more opportunities for free time
  • Attractive social benefits, flexible working hours, and interesting training and development opportunities, as well as a unique corporate culture characterized by collegiality and team spirit
  • Performance-related remuneration starting from € 41.452,18 (gross) per year (extra payment possible)

Application process: 

  • Two-stage with personal interviews (department and HR), as well as a case study with subsequent presentation

Are you interested in working in a dynamic and motivated team? If so, we look forward to your informative online application (curriculum vitae, cover letter as well as relevant references)!

min. 41 450 € per year
Husqvarna Motorcycles GmbH
Stallhofnerstrasse 3
5230 Mattighofen