Freelance YouTube Media Buyer and Planner

ABOUT ECOSIA

Ecosia, the search engine that plants trees, is one of the world's largest social businesses and the first B Corporation in Germany. As part of our mission to cultivate a more environmentally, socially and economically sustainable world, we want to reverse the tide of deforestation by planting a billion native trees. So far our 15 million users have planted over 80 million trees. Our reach is expanding in all means and we are growing and planting worldwide.

We’re Ecosia, the green search engine that uses its profits to plant trees. We generate profit through search engine advertising, and spend upwards of 80% of our revenue on tree planting projects around the world.

In 2018 we introduced a paid video ad program to rapidly grow user numbers, spending upwards of 1.3M euros per year. This spans our four core markets (DE, FR, UK, US) as well as some other, smaller markets, and has been managed in-house.

We’re looking for strategic and operational freelance support to deliver the media buying and planning on a single YouTube ad account, in collaboration with the Integrated Marketing Lead and in-house video production team.

Does this sound like you?

• You have 3-5 years experience in growth and performance marketing on YouTube; media buying and planning, optimisation and analytics, as measured by CPA and ROAS
• You have experience with app or browser install products, and/or with scaling start-ups
• You have experience managing YouTube programs in European and/or US markets
• You’re open to flexible ways of working, where the program will be scaled up and down throughout the year based on seasonality and market performance
• You’re looking for an opportunity to work with a truly unique brand - to help fight climate change and reforest the world, by working with a green search engine
• You have experience with Facebook Business Manager and SEM (this is desired but not essential)
• You have experience with nonprofit or environmental brands (this is desired but not essential)

If this sounds like you, then get in touch with the following:

• An outline of similar work and past wins with a relevant brand
• An outline of your rates and any preferred working and payment terms
• Your availability throughout the end of 2020 and early 2021

What we offer

Work for a purpose!

- Instead of working for an additional million to a CEO’s annual bonus, you'll add millions of trees for the planet you live on

- Your work will be used daily by millions of people across the globe

- A fair compensation package that reflects your skills and experience

Diversity and inclusion are important for us and we are constantly working on improving it:

- We are committed to building an inclusive and diverse workplace, where everyone, from any background, can do their best work

- We are actively working on creating a workplace that promotes and values diversity in age, gender identity, race, sexual orientation, physical or mental ability and ethnicity

- We stay true to our mission together with ensuring that our place can be anyone’s place

- We are constantly working on improving it and welcome feedback